Unite Berlin 2018 - Optimizing Engagement and LTV Through Personalization

Total duration : 33min

Maximizing player LTV requires a fine balance between IAP promotions, ads, cross-promotion, and more. Learn how Unity uses machine learning to find what should be shown to each individual player to optimize lifetime value.

Nicolas Boulay (Space Ape)
Stephen Sullivan (Unity Technologies)
Felix The (Unity Technologies)



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