Unite Berlin 2018 - Optimizing Engagement and LTV Through Personalization
Maximizing player LTV requires a fine balance between IAP promotions, ads, cross-promotion, and more. Learn how Unity uses machine learning to find what should be shown to each individual player to optimize lifetime value.
Speakers:
Nicolas Boulay (Space Ape)
Stephen Sullivan (Unity Technologies)
Felix The (Unity Technologies)
https://unite.unity.com/2018/berlin/
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