Unity Creator Spotlight: Subway Surfers by SYBO

Total duration : 01h19

Want to learn from the team behind a runaway mobile hit? We welcome SYBO on Twitch to talk about all things Subway Surfers! In this Creator Spotlight episode, we learn about the team and culture at the SYBO studio, get insight into the content strategy that fuels the game, and more. Check out this stream and uncover some of the best practices behind one of the world’s most successful mobile games.

⭐️ Check out Subway Surfers: https://on.unity.com/3Cz53hA
⭐️ Learn more about Unity Game Solutions: https://on.unity.com/3hWyamW
⭐️ Follow our Twitch channel for more streams: https://www.twitch.tv/unitytech

Carol Trang - Program Manager, Unity
Julia Pung - Communications Manager, Unity
Murari Vasudevan - Technical Director, SYBO
Mathias Gredal Nørvig - CEO, SYBO

00:00 Introduction Creator Spotlight
3:35 Who is SYBO?
7:36 Culture and diversity at SYBO
12:03 Mobile and the democratization of play
13:35 Content strategy in Subway Surfers
19:26 Product strategies of a LiveOps game
28:55 Retention in Casual Games
31:06 Monetization in a free to play game
36:13 How Unity helped make Subway Surfers successful
44:22 Best practices at SYBO
52:08 Performance, code or gameplay
59:37 Community and user generated content
1:06:46 Metaverse: The future of the mobile industry
1:12:55 New social and player economies


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